Fashion News // Alexa Chung for Longchamp

Longchamp have unveiled their latest Spring/Summer 2014 campaign pictures and are set to release the short film during New York Fashion Week later this week, showcasing Brit ‘IT’ girl Alexa Chung as the new face of the brand.

With a plethora of successful careers under her belt, Alexa returns to her modelling roots in Longchamp’s latest campaign, and boy she doesn’t disappoint.

This collection has me so excited and, quite frankly, actually interested in the brand. Longchamp has finally got my undivided attention; having not been overly enthused about the brand in the past, this punchy/summery collection has got me considering emptying my bank account just so I can swing that yellow beauty off my forearm a la Alexa! Preferably in the sunny St. Tropez too… a girl can dream right?!

Here are a few snaps from the Spring/Summer 2014 campaign.

Images via Vogue 

That yellow baby has my name written all over it – I need it, NOW!